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MSA rolls out VR experiences

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MSA Virtual Reality (VR) is transforming business for global safety company MSA, as well as enhancing the customer experience, delegates at a press briefing in London heard

The company has teamed up with VR agency Render to develop VR experiences in fall protection in the areas of construction, aviation and confined spaces. These allow users to experience MSA’s fall protection products in context in an immersive, virtual environment.

Mark Miles, Render outlined the benefits of VR in driving customer engagement by bringing products to life and offering customers a full sensory experience. “It is experiential and creates a context around what you are seeing,” he explained. 

“Immersive technology now allows us to work with design data to bring things to life. It can enable businesses to harness the value of their design data to drive efficiencies, production and sales while reducing risks and costs. It allows them to use and visualise their ...


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